Be it content writers or thoughtful leaders, both aim to impart information through their expertise and precise writing style to the readers. While content marketing intends to engage the customers, thought leadership is meant only for interested readers. Similarly, there are multiple aspects where the path between the two diverges. Let us look at a […]
Content Marketing 101: What, How and Why of a Content Writer?
In January 1996, the founder of Microsoft, Bill Gates, made a statement, “Content is King”. This statement by Mr. Gates still stands true, and content has proved to be everything in today’s digital world. Marketers predict that the content marketing sector’s revenue will be close to $135 billion by 2026. The foundation of the majority […]
10 Innovative Qualities of an Effective Content Marketing Writer
In this digital era, the realm of content marketing has these finger-smiths named content writers who weave words and ideas to enchant minds. They are like intellectual artists who know how to captivate their audience by adding effective colours to their writings. The qualities that make effective content writers all set to captivate their audience […]
7 Expert Tips for Mastering the Art of B2B Thought Leadership Marketing
When establishing your brand as a reliable and knowledgeable industry leader, you can draw in a loyal audience and build confidence in your intended market. To fully embrace thought leadership, one must take a strategic approach that goes beyond typical marketing tactics. For someone who is planning to gain a competitive edge in B2B marketing, […]