The digital realm is bustling with voices, and you only have a short 8 seconds to grab the attention of the virtual audience. Making your mark in that timeframe is a serious challenge. Even if you do have a great social media strategy, there is no guarantee that the ever-changing algorithm will choose your work to showcase to the next user.
A good social media strategy can drive engagement. But, if the content strategy is not good enough, you will not be able to retain the audience. By good content, we mean relatable, shareable, informative and insightful posts. If you succeed in framing your words the exact way that your target audience likes, giving them valuable insights and engaging with them upon posting your content, then your engagement will sustainably rise to new heights.
Looking for ways to keep your followers engaged and boost your social media presence? Check out these 6 tips for creating powerful content strategies to help you grow your following.
- Know Your Adience
Start with thorough research on your target audience. Get to know your demographic, identify their pain points, their language, what they search for online, and so on. This in-depth research will help you create relevant content strategies offering valuable insights and innovative solutions to their problems.
- Develop Your Online Persona
When writing social media posts, it is good to use the language of your target audience, but it is also crucial to build and maintain your own voice. Your voice is your brand’s personality; therefore, it should be consistent across all social media platforms. This voice should be used when interacting with the audience or creating the content.
Your unique voice will help foster a connection with your audience, build trust, and become a recognisable aspect of your brand.
- Short & Simple is Good
Since the attention span of a netizen is so short, you need to make the most of those 8 seconds. Short and simple helps catch their attention, and making the content engaging and power-packed helps retain it. Increase the readability of your posts by using short, simple sentences along with bullet points, emojis and paragraphs. Also, use relevant and trending hashtags in your niche to help the content reach a larger audience.
- A Mix of Written and Visual
Posting blogs is good, but an even quicker way to grab the audience’s attention is by using visual content like images, graphics, and videos to tell a story. They are engaging and convey messages quicker than words. When you post videos, you connect with your audience at a deeper level, and it also humanises you.
Similarly, when a brand posts live videos, it adds authenticity since the video is unscripted and unfiltered, which can help them stand out. Remember to optimise your visual content for each platform to look professional.
- Add That CTA Now!
A CTA, or call to action, is a sentence that motivates the audience to take action. If there’s no CTA, people are less likely to act after reading your content, and they might just move on to the next post.
Remember to always include a call to action at the end of your social media posts. It can be as simple as encouraging your audience to engage with the post by giving likes, shares or comments. Alternatively, you could direct them to check out other content or visit your website. Some examples of CTA are
- Read on for more
- Enrol now
- Explore the entire catalogue on our website
- And so on.
Wrapping Up
Your primary goal should be establishing a strong bond with your audience. Start by getting to know your audience, then use this information to craft targeted content. By combining excellent content strategies with effective social media strategies, you can expect to see an increase in engagement levels, followers, and turnover rates.
