A business presentation is a professional way of introducing a company’s goods or procedures. It is carried out using audio-visual effects that include projectors, charts, whiteboards etc. Business presentations are held to inform the audience about the new services that the company has launched. Sales and intra-organizational presentations are the two most popular forms of business presentations.
Sales presentations include presenting in front of potential customers to sell their products. In contrast, Intra organisational presentations are given by the team in front of their members in order to introduce new policies in the organization. To run a sales presentation, a supplier must first schedule a meeting with the person of the company who makes purchasing choices. For business presentations, suppliers are required to dress in a certain way.
What is the Importance of Business Presentations?
Organizations and businesses frequently adopt business presentations to promote an item to motivate the audience to buy the product. Many things influence the efficacy of a business presentation. Below are some examples:
1. Connection
An interactive session of the business presentation can help connect with the audience and successfully deliver the message.
2. Informative
People sitting in the audience are interested in the essential pieces of knowledge, such as discovering strategies for enhancing performance or overcoming challenges. A successful presentation gives the audience important abilities that should be informative and illuminating.
3. Inspiring
The main focus of a business presentation is to capture the intended audience’s attention. It should include tale components such as stories, insights, challenges, and solutions.
4. Appealing
The audience’s interest can be engaged for a long time by using sound effects or props. The most important factors that affect the audience’s attention are projectors, hand gestures, body language etc.
Types of Business Presentation
There are four types of business presentations:
1. Group Presentation
In a group presentation, more than one member delivers the presentation in more than one to many formats.
Here are some types of group presentations:
- Panel Discussion
- Symposiums
- Public Forums
2. Presentation Aids
Presenters increasingly employ computer applications such as Flash and PowerPoint to enhance their presentations. A basic chalkboard may enhance corporate presentations by gathering audience input and queries.
3. Persuasive Presentations
The primary goal of a persuasive presentation is to persuade the audience to endorse specific points of view. Generally, it states an organization’s aim or problem, followed by comments that detail the current condition.
Examples
- Pitch deck
- Sales presentation
- Business case presentation
4. Informative Presentations
It includes the act of educating the audience. It is made up of reports and begins with an overarching aim that is followed by action and detailed plans.
Examples
- Team briefing presentations
- Annual stakeholder reports
- Business portfolio presentations
- Business plan presentations
What Are Some Good Business Presentation Steps To Follow?
Lets us check some effective steps to create a good business presentation:
1. Create A Plan
The first and the most important step is to create a plan and set the goals and objectives on how you want to achieve it. A business presentation strategy outlines your presentation, the decision of what type of message you want to express, and the important points and reasons you want the audience to know.
It is important to divide the presentation into parts for easy preparation. The first comes the introduction, the body and the concluding remarks. With a planned presentation, you will be able to deliver the best content.
2. Make Time for Your Presentation Slides
Your presentation should attract the attention of the audience. Visual slides in the presentation make it appealing. Choose colours that complement your brand’s or product’s patterns, and avoid using too many bright colours.
Also, choose a font and size that suits the pattern of your brand. Be careful while selecting the presentation slide decks, for example utilizing sophisticated or neutral slide decks for financial data or scholarly themes and bright slide decks for casual topics.
3. Credibility
When you begin presenting, you must establish your reputation immediately since people are more inclined to listen to you if they are convinced of your genuineness. Start your presentation with a story that makes the presentation more interesting and relatable.
4. Support Your Claims
You can build your credibility with a tale of an experience, but if you truly want to project a genuine picture, you must back up all of your claims while presenting. Therefore you can support your presentation by using statistics, numbers etc.
5. Using of Visual Items
You can add images, graphics, GIFs, etc., to avoid creating boring slides with texts and numbers and keep your audience engaged. Including strong quotations, pictures, and videos will stay with your viewers and help to keep their attention in place.
6. Be Prepared to Answer Questions
Every presentation includes a round of questions and answers to clear any doubts regarding the session. It is your responsibility to predict any conceivable issues or queries that your audience can have, as well as to evaluate all potential arguments and opinions that may occur during the session and prepare some responses for the same.
7. Prepare Questions
It’s important to realize that your audience may not always have questions for you. In that case, you should prepare some questions for the audience. This is a good way to interact with the audience and know their views.
8. Wrapping Up With A Closing Statement
After the question answer round has been concluded, it is necessary to include a closing statement. Conclude with a summary that covers the core message, essential points, and last statement of intent.
Tips for Making an Outstanding Business Presentation
Below are simple tips you can follow for a good business presentation;
- It is important to keep the presentation to the point and to avoid using too many slides.
- Do not be reluctant to use presenting tools and applications.
- You can also add professional jokes and puns to spice up the presentation.
- It is essential to be energetic and passionate, pay attention to your body language, and, most essential, keep eye contact with the audience constantly.
Here are Some Must-Have Slides on Business Presentation!
The 10-20-30 rule is a well-known and highly regarded strategy for preparing a business presentation. By this rule, it is stated that the one who is presenting should not exceed more than 10 slides in a single presentation, take not more than 20 minutes and is recommended to use a font size of 30.
Below are 10 slides you should not miss:
1. Title Slide
This slide is the most important. It is the first slide and gives your audience an overview of the presentation. It is necessary to include vital information such as the topic, brand, logo, date of the presentation, presenter name, etc. The title should be easy to read and include the necessary information that makes the audience aware of the topic.
2. Problem statement
A business presentation should aim to provide solutions to any business-related issues. This slide should contain the outline of the problem and the solution to it. Your solutions should be clear, simple, and to the point to positively impact the business.
3. Goals
Set targets you hope to achieve with your presentation and describe them as sections in your strategy. Showcase your objectives as points, with a realistic deadline for each accomplishment. Keeping goals helps in setting the strategy right for your business.
4. Solution
After talking about the problems and the goals for the business, the next slide should be about the solution you will be provided to achieve them. You can make your material more engaging by emphasizing the advantages of your plan and offering solutions using appealing pictures and graphics.
5. Analysis
If the presentation is about a definite product launch, you can include analysis, competition, data, and the targeted audience to make the audience understand your business position. Using charts, tables and diagrams can increase engagement.
6. Financial Plan and Revenue
A good business presentation should include the financial plan, revenue estimates, and other key metrics required to assess the success of the strategy followed by the company. Demonstrate the necessary expenditures for various company phases such as research, development, execution, marketing, etc.
7. Data
Every presentation should have adequate evidence for the data provided. Assist your viewers in better comprehending your company’s situation using table charts.
8. Timeline
A timetable for your business is essential since it determines the path, objectives, and strategy for attaining your business goals. A chronology can also demonstrate the company’s journey by highlighting significant steps.
9. Team Members
Presenting the members that make up your team is an important aspect of any business presentation since it conveys a powerful statement about the experience of your organization. Small businesses can present all of their members; however, larger businesses must present members who are important to the company’s functioning.
10. End Slide
The final slide of your presentation should create an impression on your viewers. A solid last slide summarises your complete presentation and offers crucial information about your organization.
These 10 slides will help you build a solid structure for your slide presentation for almost any form of business presentation. Before making the presentation, it is important to go through the software numerous times to become acquainted with the settings and features.
Pro Tip: You can engage with the audience after every 20 minutes by asking a question to keep the presentation interesting!
