Instagram Stories are the best approach to starting a digital marketing campaign. They are simple to build, increase brand awareness, and let you test out alternative marketing techniques without spending any money. Additionally, Instagram Stories are more popular than ever. Daily more than 70% of users view Instagram stories, and video streaming usage doubles yearly. This implies that you should start creating Instagram Stories if you haven’t previously.
Instagram Story Ideas
Choosing the best Instagram Story for your business might feel like a guessing game even though they are easily available. To save you time, here is a collected list of Instagram Stories shown to increase followers.
1. Answer Questions!
Asking your audience questions about your industry will increase connection. A question sticker with the words “ask me anything” is a simple place to begin. In this manner, you and your Instagram Story’s viewers can establish credibility in whatever field you’re discussing. You can add it to your highlights in your profile so people can view it later.
2. Asking Engaging (or Funny) Questions
Asking your questions from the audience is a good Instagram Story idea if you’re searching for customer insight about an item or brand you’re selling. Your audience may respond to your stories by submitting a response sticker or answering it directly.Â
3. Polls And Quizzes
Instead of asking an open-ended question, consider conducting a poll or a quiz to help your audience with the answers. Use a multiple-choice response to draw in your audience. This makes it easier for users to respond to your post by clicking a button rather than entering a message.
4. Share Your Location
By including a location sticker, you may be found easily on Instagram. These posts will be featured in nearby users’ feeds, attracting new users you couldn’t otherwise. Share your location whenever you feel it is suitable to do so.
5. Posting Quotes
Quotes are brief, to the point, and shareable above anything else. Motivational, intriguing, motivating, amusing, business-related, or anything else. Find a quotation that suits your business on the internet, copy it, and put it into your Instagram Story
Instagram Story Ideas For Photos
1. Rule of Thirds
According to this traditional approach, images should be divided into nine equally sized quadrants. It helps you position the primary subject on the right or left third rather than immediately in the middle. Try taking pictures on your phone with the “grid lines” feature to practice this guideline. Once you know where to position your object, feel free to test different vertical photo framing options for Instagram photos.
2. Lighting
Master natural lighting first by positioning your object in front, to the side, and behind your light source before purchasing any lighting equipment. It lets you play with silhouettes, glares, and other light sources to see how lighting impacts your photographs.
3. Cropping
When a pre-shot photo is uploaded to Instagram, it frequently loses sharpness. It is resized to 9:16. To avoid this, crop your photographs to a 9:16 aspect ratio before posting them to Instagram.
Instagram Story Ideas
You can do many things inside Instagram to distinguish your Instagram Stories without installing any other picture editing or graphics tools.
1. Using Rainbow Letters
Use multicoloured or rainbow letters to add pops of colour to your Instagram Stories text to let your posts pop out.
How To Do It?
- Type the word you want to use
- Select the letters
- Hold down the colour selection tool and the letters with your cursor pointing to the far right.
- Watch as each letter is refreshed with a distinct colour gradient by sliding both fingers simultaneously.
- Release both hands, then move the rainbow letters to the proper location on your screen.
2. Whenever You Share A Post, Alter The Background Colour
Sometimes, you want to notify your followers that you have posted something new to your grid by sharing your post on your Instagram Stories. Selecting a different background colour will make your story pop out. You can change the background colour by:
- Choose the picture you want to post to your Instagram Stories from your grid.
- Select “Share” from the menu to post your Stories.
- Now press the drawing tool.
- Drag the colour selection tool to the backdrop colour you want to use.
- Your backdrop colour changes when you press and hold it anywhere on the screen.
3. Decorate Using Individual Letters
Although it can take a little longer, adding individual letters from a description to your Instagram Story gives it a unique touch that will make you stand out.
4. Mixing Fonts
You can express your style by writing a portion of your caption in your handwriting and combining it with a complementing typeface for the remaining text.
5. Use Text In The Backdrop
With this text-based backdrop, you may develop a customised background and convey your message.
6. Make A Collage
Use this method to make a collage and upload several photographs at once to give your Instagram Story a scrapbook feel.
7. To Make Areas of A Photo Visible, Use The Eraser Tool
By highlighting the most crucial portion of your Instagram Story with the eraser tool, you may give it a little extra mystery or provide a thrilling surprise for your followers.
Instagram Stories For Business
Instagram Story ideas below can help you increase sales and strengthen your company’s online profile.
1. Promoting A Product
Instagram Stories are a great strategy to promote your business and gain brand recognition since they let you reach your followers without paying for advertising.
Add stickers to direct your audience to a checkout page. It’s important to remember that only verified businesses on Instagram have access to product stickers. As an option, you could connect your Instagram Story to another page using the more conventional “swipe up” feature.
2. Sneak Peak
Give your followers a preview of a forthcoming product launch to get their attention. Giving your followers early access to information is another motivation for viewers to click the follow button, and it will not only assist build curiosity for your release.
3. Countdowns
People love the countdown. A release, a promotion, a holiday or Black Friday sale, etc. Increase the level of suspense in your viewers right away by placing a countdown sticker in your video.Â
4. Live Events
Add free advertising by posting a teaser to your Instagram Story if you host an Instagram Live show. It’s a wonderful method to engage your audience and increase the views of your Instagram Live feed.
5. Boost A Blog Or Instagram Post
Run a quick promotional video as a Story to showcase your most recent Instagram posts and blog pieces. Additionally, you may spend a few bucks to run it as a focused advertisement to draw in more people.
6. Feature Other Accounts
Try expanding your network by showcasing a company with an Instagram following comparable to yours. You can also collaborate with that brand for your audience. This will work in your favour, and your followers will increase. Your audience knows about yet another wonderful product, is exposed to another brand, and features your company on their account.
7. Celebrate With Your Followers
Everybody enjoys a success story. This may be as easy as sharing customer feedback videos or utilising Instagram Stories as a forum to provide small stories. Ensure you highlight your brand’s key selling features and how your audience may profit from them.
8. Staff Takeover
Allow a staff person to manage the Instagram posts for one day. This will give your brand a more human face and will help in increasing your viewer’s ability to relate to you because people do business. Try showing a day in your life in a series of brief, crisp film blocks or offering a tour of your workplace.
9. Offer Deals and Promo Codes
Offering unique, time-limited bargains on your Instagram Story is another way to take advantage of the 24-hour lifetime of Instagram posts. People don’t want to leave out deals they can only find here, which will grow your following numbers and increase views.
10. Make Use of Highlights
There is no justification for your outstanding ideas to vanish without a trace. You can use the “highlight” option before it disappears.
11. Schedule Your Posts
You must post while users browse the site to get them to interact with your material. When you post during the ideal Instagram posting window, users will find and interact with your material, which will eventually cause the algorithm to display it to more users. Use a social media scheduling service that gives the function of best time schedules if you are having trouble determining your optimal time.
12. Use The Filters
You may make trending stories and reels using any of the countless Instagram filters provided. Some filters improve the aesthetics of your selfies, scenery photos, and hilarious postings. These days, users utilise a variety of filters on reels to start trends as well; one such filter is the very popular “Runaway Aurora.”
13. Hashtags
Hashtags are necessary for gaining people who aren’t currently watching to view your Instagram Stories. If there is a hashtag that your audience size may use to interact, be sure to include it as a sticker.
Instagram stories have quickly taken over the targeted advertising market. Instagram stories have a good deal of organic material. Try experimenting with adding your flair to your Instagram Stories with the above-mentioned tricks. Try with fresh themes, monitor your Instagram Analytics, and post frequently to keep your IG game on point.
